
UFI Open Seminar Asia kicks off with brand building tips23rd February 2017 | published by EW SHARE
UFI has kicked off its Open Seminar in Asia at Suntec Singapore with event brand WIT’s founder Siew Hoon Yeoh addressing delegates.
Managing director of Business Strategies Group (BSG) Mark Cochrane introduced the opening seminar of the event, which runs on 23-24 February, comparing the evolution of the exhibition industry to the evolution of the bicycle – a passion of his.
UFI managing director Kai Hattendorf and UFI president Andreas Gruchow then took to the stage to thank...
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