
UBM Asia acquires Shanghai fashion event Novomania1st March 2013 | published by EW SHARE
ASIA – UBM Asia has acquired Shanghai fashion event Novomania from Hong Kong’s Novo Mania. The deal sees UBM take a 60 per cent share of a joint venture company with Novo Mania, titled UBM Novomania, which will produce this year’s event on 17 – 19 July at Shanghai Mart. “China is already the second-largest apparel market in the w...
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