TRO has joined forces with Italian Omnicom agency Inventa to create Inventa TRO. The move suits both the organisations’ plans to expand their Pan-European offerings. Antonio Magaraci (pictured) will be the country head of Inventa TRO, leading a team of 40 at the Milan-based office. Michael Wyrley-Birch, chief operating officer TRO EMEA, said: “We continue our strategy to expand our global agency offering in line with our cl...