The Experience Agency (TRO) has announced a new service focusing on creating experiences in the retail environment. Michael Wyrley-Birch, COO EMEA, said: “The launch of TRO Retail is a very natural extension to our core business and provides us with an exciting opportunity to venture into an emerging experiential territory. We know consumers are now heading into stores armed with online research. They know prices, specifications, and all available options. The experience that they ha...