Ben Avison is editorial and event director at HOST CITY (which takes place on 21 and 22 November in Glasgow). He says the benefits to a destination hosting an exhibition are far reaching. The value of hosting major sports events has long been debated, not just by city officials but also by the person on the street. Indeed, how beneficial the public perceive an event to is often what makes a bid sink or swim. What is much less widely discussed and understood is the impa...