The Automechanika Experience to launch at Frankfurt fair17th April 2014 | published by EW SHARE
EUROPE – Messe Frankfurt will launch a multimedia brand experience at this year’s Automechanika Frankfurt. ‘The Automechanika Experience’ will open up the Automechanika archives from the last 43 years to the public. “Our aim was to create a digital world that brings to life the 43-year history of Automechanika,” said Detlef...
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