data
The $175m lesson: Why a dirty database can kill a deal
Opinion by John McGovern, CEO & owner, Grimes, McGovern & Associates, LLC Media and event businesses today are all about…
Map Your Show unveils analytics tool for trade show organisers
Map Your Show (MYS) has introduced MYS Insights, a new analytics tool that enables trade show organisers to track and forecast…
Moss UK launches Carbon Calculator to track sustainability impact
UK global place maker Moss has launched its new Carbon Calculator, providing an accurate and fully verified Carbon Emissions…
Exhibitor spotlight #3: International Confex Interview with event:decision
Returning to International Confex 2025 for the fourth year, event:decision is stepping up its game, continuing to push the…
The race to enrich trade show data
For the hottest buzzword in the industry, very little is understood about data. At the recent IBTM World show in Barcelona…
Introducing Event OS Copilot, Bizzabo’s new AI tool
Event technology platform, Bizzabo has introduced Event OS Copilot: an AI-powered, interactive guide to the event experience…
Cadmium partners with Bear Analytics to combine products
Cadmium, an event software provider, has partnered with data analytics firm Bear Analytics to provide event organisers with a…
Freeman offers new data solutions package for event measurement
Brand experience company Freeman is offering five software and service offerings that, the company claims, together provide a…
Q&A – the role of data in exhibitions
In this Q&A, Gavin Dandridge, CTO at spatial analytics company Meshh, discusses the role of data in exhibitions. How do you…
Comexposium appointment highlights importance of data in events
Comexposium, the global events organiser, has announced the appointment of Romain Chassinat as its new chief digital officer…