data
The data that makes agility count
By Mark Parsons, Director Events Intelligence At the recent Indy Summit, I moderated a roundtable on the trade-offs between…
Your prospect list is lying to you
Prospect lists look reassuringly precise. Ten thousand rows feel like ten thousand prospects, each neatly captured with a company…
My weekend experiment building an AI sales coach
I was going to write a slightly academic article about the layers of data, but then the AEO Conference in Birmingham…
Your eighth most valuable asset?
When EN asked me to be a columnist, deciding what to write about was easy. Explaining why you, the reader, should care…
What event furniture and tableware costs to hire in 2026, from Expo Hire’s rate card
Most event hire pricing sits behind quote forms rather than public rate cards. Expo Hire has published what it says are…
Data reveals shift toward travel managers managing meetings
New research from Business Travel Show Europe reveals a significant shift in corporate travel roles, with an 8.4% rise in travel…
Use regional events as “testing ground” to gather data for your flagship event, VenuIQ says
Regional, niche events are a data collection resource, says VenuIQ. In a newly-published guide, the company argues that smaller…
First Sight Media secures data security certification with ISO/IEC 27001
First Sight Media has renewed its ISO/IEC 27001 certification. The recertification was issued by the British Assessment Bureau…
The Big Interview: Explori’s Mark Brewster on data, research and what’s next
Mash Media’s chairman Julian Agostini sat down with research and data events platform Explori founder and chief executive…
Latest UFI report expands database to cover 55% of European exhibitions
UFI has released its Euro Fair Statistics 2024 report. The study covers exhibition performance across 16 European countries. The…
How is data used in events?
The modern-day event uses data at every stage of the process. From planning right through to logistics and delivery, data helps…