
SIMM blames snow for attendance drop21st February 2012 | published by EW SHARE
EUROPE – The Madrid International Fashion Fair SIMM has attributed a nine percent annual drop in attendance to the freezing weather conditions that gripped the continent earlier this month. In all 16,776 people visited the show, held from 2 to 4 February at Feria de Madrid. Although this was a decrease from February 2011, the show registered a 56 per cent attendance increase against its...
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