Nothing comes close to a face-to-face meeting. However, in this current climate with tightening budgets and restricted expenditures, companies are looking for more cost-effective and timesaving ways to bring together multi-national stakeholders. Not only are costs influencing the decision of organisers but so is the need for them to leverage the latest technology to keep abreast of its market and needs of its visitors. A virtual world can offer a chance for companies to present their p...