Sage strikes naming rights deal for new Newcastle Arena in the UK31st January 2022 | published by EW SHARE
The planned 12,500-capacity arena in the Newcastle’s Gateshead Quays complex, UK, is to be branded Sage Arena, following a deal between the accounting software giant and AEG Global Partnerships.
The £10m (US$13.4m) naming rights deal will see the ASM Global-operated, £300m site will house the Sage Arena, and exhibition and conference centre Sage ICC.
Due to open in 2024, The Sage will be a ...
Other News
INTERGEO to move German venues under new ten-year agreement with geodesy association
Easyfairs to launch Digital Accountancy Show in the US
GL Events overall H1 results maintain momentum, although Exhibitions division numbers drop 28%
STEP CONNECT2 partners with national body ahead of Education Estates event in October
RX senior VP to head ReedPop
Hamburg Messe signs deal with Explori
Grip tool connects Claude and GPT to live event data, reports saving organisers 10 hours per event
Arabian action stations: IEG to organise two new expos
Hyve acquires leading European AI, robotics and crypto events
in-cosmetics Asia made up for 2026 return in Thailand
R.E. Rogers India appoint new MD
New recruit to support UFI’s events operations
ExpoPlatform appoints former IMEX technology chief to commercial role
Cvent launches rebrand and $1bn investment plan
Messe Stuttgart hosts a over 1m visitors during past financial year with more international expansion planned
Comexposium makes strategic leadership appointments
Leap rebrands Ticketbooth as part of APAC expansion
ExpoPlatform to support meeting experiences across flagship Hyve events
IAAPA Expo Europe 2026 now a Certified Sustainable Event
Informa appoints new chair-elect
RX announces leadership change in France
Latest UFI Global Exhibition Barometer shows limited impact of situation in the Middle East
The Soar Point: If you don’t believe the AI hype, try this avatar for size…
FFAIR and Jonas Event Technology close gap between registration and exhibitor management
AI can write the email. It cannot shake your hand
ADNEC Group reports record economic impact
Hyve enters Legal SuperVertical with acquisition of LegalTechTalk
Green light for electric cars at Nuremberg Exhibition Centre
PLASA launches Carbon Literacy Training for entertainment technology professionals
Barcelona platforms architecture as Construmat readies to complement the celebration
Latest Issue
EW Issue 3 – June/July 2026