Reed Exhibitions has announced it will be combining its three retail shows – Retail Business Technology Expo (RBTE), Retail Digital Signage Expo (RDSE) and Retail Design Expo (RDE) – into a single event.
The new trade show, called RetailEXPO, will bring together more than 15,000 retailers and exhibitors at Olympia London on 1-2 May 2019,
The move to unify the three retail trade shows, which previously co-located, is based on independent research, with Reed talking to over 150 senior retailers and brands that represent the shows’ audiences. The findings revealed greater need for collaboration amongst retail teams, with tech, marketing and design working more closely together to deliver enhanced customer experience and the emergence of customer-specific teams and roles.
Nicole Mills, senior event director at Reed Exhibitions, explained: “There is a seismic shift going on in UK retail – every day we read about store closures, yet at the same time UK retail sales are actually increasing by 1.9 per cent so far this year. As the UK’s leading retail event, we had to react, which prompted us to undertake significant research amongst the UK’s most senior retailers – and they all told us the same story. Retail survival means addressing customer needs holistically, which requires traditionally siloed departments, including technology and design, working together in a unified fashion, whilst also bringing departments, such as marketing and customer experience, into decisions around technology and design.”
Matt Bradley, event director of RetailEXPO, added: “The consolidation of all three retail shows into the RetailEXPO not only mirrors the changing dynamics of the industry and how retailers are looking to enhance customer experience, but it also allows us to deliver more innovation and inspiration to our show audiences than ever before.
“Now, more than ever, retailers are having to reimagine their roles, both online and on the High Street, in order to compete and succeed in the new retail world, and success relies on innovation and collaboration – and this is exactly what the new RetailEXPO is based on.”