Reed Travel Exhibitions (RTE) has announced the acquisition of Business Travel Market (BTM), the annual corporate travel conference and exhibition held at Excel London, for an undisclosed sum.
Launched in 2009 by Paul Robin, BTM has doubled in size since the first show.
The Business Travel Market will sit within the global portfolio of meetings industry shows led by Craig Moyes, group exhibition director.
BTM’s Hosted Buyer and pre-scheduled appointment system matches the business model for the current ‘IBTM’ portfolio of business events run by RTE, including EIBTM, which opens in Barcelona later this month.
“This acquisition is strategically important to our travel portfolio of events,” Richard Mortimore, MD of Reed Exhibitions said. “We have monitored BTM’s progress with interest; its successful hosted buyer programme format complements our own. We believe we can further consolidate BTM’s position in Europe as well as develop its brand in other markets where we already operate. It is also clear that corporate travel is integrated within the meetings and events sector, especially in emergingmarkets and this will allow us to incorporate this knowledge and expertise and provide added value to our shows around the world.”
BTM event director, Paul Robin, said: “Having established BTM in the face of difficult market conditions and with limited resource, it is as pleasing as it is exciting to look forward to developing BTM as part of the world’s largest event organiser. I am grateful to all of our loyal sponsors, partners, clients, suppliers and advisors for their support. I would also like to thank all my colleagues past and present for their dedication. All we ever wanted to do was build an event worthy of this great industry; with Reed’s ownership and expertise, we have the opportunity to make that vision a lasting reality.”
Robin, and the team will continue to run the event, and will be located within the Reed Travel Exhibitions headquarters in Richmond, England.
The 4th Business Travel Market takes place on 13-14 June 2012 at Excel London.
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