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Pure Origin moves into luxury market

by Olivia Powell

Pure Origin, the UK’s only fashion sourcing show, is moving into the luxury fashion market with the launch of Origin LUX.

Pure Origin works in conjunction with the fashion trade show Pure London, to showcase the entire fashion supply chain. Origin LUX will launch at the next edition of Pure Origin, in 2020.

Origin LUX will offer a dedicated space for high-end manufacturers, raw materials suppliers, and private label producers from around the world targeting both the luxury fashion and sustainable market. The exhibitors will be able to showcase high quality designs and materials. Exhibitiors at the event will include Paul James and Deekay from the UK; LTN di Leonardo Danese, Mistral, and Fabric House from Italy; Orfama from Portugal, Raquel Elfarrow and Bajrayogini Pashmina from Nepal, Esteban Jabon from Spain, Eustilita from Lithuania, Milos Bespoke from Serbia, and Australian activewear specialists Hingto.

Origin LUX will also feature an efficient luxe shell scheme and that will be highlighted on the within the Show Guide and on the floorplans. 

Event Manager at Pure Origin, Matteo Perrone, said:“As Pure Origin has evolved and grown exponentially over the last few season’s we’ve seen increasing interest in sourcing for the luxury market. All exhibitors will have met Pure Origin’s stringent criteria for inclusion in the LUX space including low MOQ orders, clear specialism in a sector, SEDEX approved or at least two certifications from WRAP, OEKO TEX, ISO, or GOTS. This is a really exciting development for luxury and sustainable sourcing and manufacturing in the UK and is designed to attract visitors from mid to high end brands and retailers.”

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