Last year, festival of fashion Pure London launched the ‘Power of One’ campaign, designed to unite the fashion industry to take steps towards a sustainable future. At the 2019 event, the show continued its mission to make changes for the better with a pledge to make the show single-use-plastic-free.
Working with Olympia London, Pure London will be replacing speakers’ plastic water bottles with sustainable glass ones, getting rid of plastic cutlery in all catering areas and installing easy-to-use recycling points around the site.
Julie Driscoll, UK regional director at ITE Group commented: “Of course, we know we can’t ban plastics altogether, but we’re confident that with the help of our exhibitors and visitors, we can cut down on the amount we use. We’d like to urge everyone coming to Pure London to support our pledge and work towards being single use plastic free too. I’m also delighted to announce that the Power of One is now being adopted across the ITE Group’s portfolio of fashion and retail shows including the Spring and Autumn Fairs aiming to spark conversations and help advise buyers and brands on issues around sustainability. By creating a forward-thinking supply chain and taking positive action towards change, our shows will offer a platform for greener and healthier fashion and retail industries. Ethical fashion is no longer a buzzword. Sustainability is not a trend. Manufacturing and retailing with a conscience is an essential not just a niche concern for retailers, brands, manufacturers, growers, and everyone else across the supply chain.”
Working with Pure London to further the Sustainable Development Goals, The United Nations Office for Partnerships presented The Conscious Fashion Campaign at Pure London. The Conscious Fashion Campaign was launched in 2018 and showcased at Coterie New York, Re-Mode LA, and recently Neonyt Berlin. The aim is to promote the Sustainable Development Goals within the fashion industry by showcasing sustainable brands through installations promoted across their platforms. There is also a key focus to further educate retailers on why they should be investing in and stocking sustainable brands, how to move forward with best practice and implement sustainability policies as part of their business structure.
With its own dedicated installation within the Pure Conscious section, Conscious Fashion Campaign highlighted fashion brands at Pure London that are working to end poverty, protect the planet, practice sustainability and raise awareness through meaningful philanthropic and customer engagement initiatives.
This UN initiative is designed to celebrate change-makers and innovators championing conscious fashion. Representatives from United Nations and Pure London’s Conscious partner, Common Objective, took part in seminars throughout the three-day event, along with a host of other inspirational creatives, innovators and change-makers all united by the same agenda.