London’s biggest festival of fashion, Pure London, continues to expand with the launch of PURE KID, a new edited curation of kid’s fashion, footwear, accessories and maternity collections. Launching in July in response to the fast growth in this sector, PURE KID will offer a platform for stand-alone childrenswear brands. The sector will sit alongside womenswear brands who already offer kidswear such as Hatley, 4Funky Flavours, Dekoz and Sugarhill Brighton.