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Paddington Bear shows the way to Brand Licensing Europe

by Joe Gallop

Informa’s Global Licensing Group, organisers of Brand Licensing Europe, has released a video of an animated Paddington Bear showing attendees how to access the ExCeL London show via the new Elizabeth Line.

Since its 24 May opening, trains have been able to carry passengers from Central London to ExCeL in just 12 minutes. ExCeL CEO Jeremy Rees heralded the line’s opening a ‘game-changer’ for the venue and the recovery of the UK events industry.

Brand Licensing Europe takes place from 19-22 September. Among this year’s new additions is a catwalk show in support of the Black Lives Matter movement, as part of the event’s Sustainability, Diversity, Equity and Inclusion Day.

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