Informa Market’s Brand Licensing Europe (BLE) is to host a catwalk show in support of the Black Lives Matter movement when the event comes to ExCeL London in September.
During the event’s Sustainability, Diversity, Equity and Inclusion Day on 22 September, the 15-minute Culture and Unity catwalk will showcase Black and LGBT+ designers, fashion, models and crew.
Curated in partnership with Black Lives Matter Licensing and founder Saphia Maxamed, the catwalk will feature four runway shows from Black Lives Matter and three designers from the Black community. It will also see Cardi B and Idris Elba’s DJ, DJ Longers play Afrobeat and hip hop music, alongside LGBT+ dancers and African tribal drummers.
Maxamed said, “For the first time, the licensing industry will be introduced to an effective way of delivering DE&I strategy correctly, and by that, I mean one that is authentic and not a tick box exercise or a number’s game.
“The BLE team has truly given back to Black community, more importantly have really taken notice of our idea to support and include the LGBT+ community in our show unity message by giving us a stage, a voice, and hiring talent from these communities to create the Culture & Unity catwalk experience, and that is exactly what the Black Lives Matter movement is all about: making a real, tangible difference to Black lives.”
Anna Knight, SVP of Licensing at Informa Markets, said: “The runway will feature Black Lives Matter Movement fashion collections and spotlight Black-owned businesses looking to break into the licensing industry. Demands are growing for consumer-facing companies to make visible, authentic, and effective commitments to focus on—and meet—Black consumers’ needs and be inspired by those helping to drive economic equality.
“The catwalk will be coupled with cultural performances and LGBT+ dancers. Take my word for it, it is not to be missed.”
BLE takes place from 20-22 September at ExCeL. Visitors to the show have been invited to meet the Black Lives Matter Licensing team on stand #D200.