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Olympia London back with a baby boom

by Paul Colston

UK venue Olympia London says it is ready to welcome back events from October this year with a robust new plan of measures designed to ensure organisers, exhibitors and visitors all know they are in a safe place to enjoy events.

The venue is returning to the UK exhibition stage with a bang, staging the popular The Baby Show, 23-25 October. The show has expanded its offering to combine the physical show at the Olympia Grand with an online content-driven platform that is included in the ticket price. (Details of the event and its specific safety measures are on The Baby Show website

Commenting on the return of events to the venue, Olympia London’s managing director, Nigel Nathan said: “We’re delighted that The Baby Show will be our first big consumer show this autumn and plans are underway with a range of other trade and consumer shows, too. It’s exciting to be gearing up to host sensational events with sensible measures. For over 134 years, Olympia London, along with our fellow venues around the UK, have been vital to the building and rebuilding of trade for the UK so we continue to lobby for more specific recognition of our industry’s challenges and to get support to help us through these uniquely difficult times.”

Attracting over 1.6m visitors each year, Olympia London contributes £1.3bn (US$1.73bn) to the UK economy each year and supports over 16,000 jobs.

Olympia London’s plan of measures is in alignment with the Association of Event Venues’ (AEV) All Secure Standard, which the UK government has recognised as the official guidance to run events. . The enhanced safety measures include social distancing, hand sanitisers, helpful signage, the use of PPE, Covid-19 cleaning policy, changes to catering and car parking. The venue says it is aiming to not only provide a safe environment for this new chapter, but to instil visitor confidence, and enable great visitor experiences. Olympia London is also working with each event organiser for upcoming shows to ensure the needs of each audience is thoroughly met with additional safety and reassurance measures.

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