Raccoon Media Group’s National Running Show saw exhibitor and sponsorship revenue increase by 38% this year (30% increase on pre-Covid figures) and the largest visitor audience it has ever attracted. The fifth edition of the event, held from 21-22 January at the NEC Birmingham, hosted 26,158 attendees and included speakers such as Dina Asher-Smith, Eilish McColgan, Colin Jackson CBE and Kriss Akabusi MBE. Raccoon said initial survey responses indicate that the 273 exhibiting c...