Najah Education Series: How to reach Gen Z12th June 2023 | published by Kristyna O'Connell SHARE
After a lower-than-desired attendance and NPS score in 2021, organisers of the Najah Education Series bounced back a year later by winning Best Consumer Show Marketing Campaign at the EN Awards. We speak to Informa Connect’s Sarita Lakhiani about how the Najah team turned it around in style with an innovative, content-driven marketing campaign.
Organisers of Dubai’s
Other News
INTERGEO to move German venues under new ten-year agreement with geodesy association
Easyfairs to launch Digital Accountancy Show in the US
GL Events overall H1 results maintain momentum, although Exhibitions division numbers drop 28%
STEP CONNECT2 partners with national body ahead of Education Estates event in October
RX senior VP to head ReedPop
Hamburg Messe signs deal with Explori
Grip tool connects Claude and GPT to live event data, reports saving organisers 10 hours per event
Arabian action stations: IEG to organise two new expos
Hyve acquires leading European AI, robotics and crypto events
in-cosmetics Asia made up for 2026 return in Thailand
R.E. Rogers India appoint new MD
New recruit to support UFI’s events operations
ExpoPlatform appoints former IMEX technology chief to commercial role
Cvent launches rebrand and $1bn investment plan
Messe Frankfurt UK takes over LiGHT Expo London
Messe Stuttgart hosts a over 1m visitors during past financial year with more international expansion planned
Comexposium makes strategic leadership appointments
Leap rebrands Ticketbooth as part of APAC expansion
ExpoPlatform to support meeting experiences across flagship Hyve events
IAAPA Expo Europe 2026 now a Certified Sustainable Event
Informa appoints new chair-elect
RX announces leadership change in France
Latest UFI Global Exhibition Barometer shows limited impact of situation in the Middle East
Mash Media confirms Leading Authorities International as official speaker bureau partner
The Soar Point: If you don’t believe the AI hype, try this avatar for size…
FFAIR and Jonas Event Technology close gap between registration and exhibitor management
AI can write the email. It cannot shake your hand
ADNEC Group reports record economic impact
Hyve enters Legal SuperVertical with acquisition of LegalTechTalk
Green light for electric cars at Nuremberg Exhibition Centre
Latest Issue
EW Issue 3 – June/July 2026