Music to the industry’s ears27th June 2022 | published by EW SHARE
Kai Hattendorf, UFI managing director/CEO
At our UFI LATAM Conference in Buenos Aires, Argentina, earlier this month, the UFI Running Club collaborated with the Midnight Runners, turning our usual group jog into something of a run and an exercise routine at the same time. The power of music transformed the experience for everyone.
Inspired by this, I am writing to...
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