
MICE market focusing on local strengths10th February 2016 | published by EW SHARE
Live from Convene: The international MICE market is focusing on local strengths to market destinations, audiences at Convene have heard.
MICE Knowledge managing director Rob Davidson presented a keynote to audiences at the exhibition in Vilnius, Lithuania which explored trends in the events industry.
He used the German MICE industry as an example of an effective model, praising how its regions sell themselves on their market specialisms. “The...
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