Messe Frankfurt UK has successfully run its first live event since 2019.
The UK Garage & Bodyshop Event was also the first Messe Frankfurt UK launch in seven years and saw more than 4,000 visitors and 100 exhibitors flock to the NEC Birmingham on 8-9 June.
Messe Frankfurt UK said they were “back with a bang” with the event exceeding its KPI targets.
Managing director, Simon Albert told EN: “The event was incredible – we welcomed over 4,000 visitors, for our 100 exhibitors, meaning the event was busy and bustling at all times. Our conversion rate was back to normal rates at 54%, but what was most encouraging was the quality of our visitors: 61% of our audience were owners and directors , meaning that real business was being done at our event.’
He added that they had seen a strong re-book into the Automechanika 2023 sister event.
He said: “We have now achieved the objective of a second trade show in the UK to alternate with Automechanika Birmingham, which also strengthens the mothership.”