Home TopicEvents Messe Frankfurt UK welcomes 4,000 visitors to first live event since 2019

Messe Frankfurt UK welcomes 4,000 visitors to first live event since 2019

by Emily Wallin

Messe Frankfurt UK has successfully run its first live event since 2019.

The UK Garage & Bodyshop Event was also the first Messe Frankfurt UK launch in seven years and saw more than 4,000 visitors and 100 exhibitors flock to the NEC Birmingham on 8-9 June.

Messe Frankfurt UK said they were “back with a bang” with the event exceeding its KPI targets.

Managing director, Simon Albert told EN: “The event was incredible – we welcomed over 4,000 visitors, for our 100 exhibitors, meaning the event was busy and bustling at all times. Our conversion rate was back to normal rates at 54%, but what was most encouraging was the quality of our visitors: 61% of our audience were owners and directors , meaning that real business was being done at our event.’
He added that they had seen a strong re-book into the Automechanika 2023 sister event.

He said: “We have now achieved the objective of a second trade show in the UK to alternate with Automechanika Birmingham, which also strengthens the mothership.”

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