Making conferences worth while: Key strategies for maximising value2nd September 2024 | published by EW SHARE
Vincent Polito (inset), CEO of the Society of Independent Show Organisers (SISO), brings up the ‘C’ word and offers some basic tips for making conferences a successful part of the exhibition package
As I was preparing this article, I returned to a coaching strategy I employed when I was coaching basketball. When things go awry, rather than complicate matters, I went t...
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