The Live Company Group (LVCG) has announced that it has taken the decision to promote, manage and operate the Group’s flagship UK BRICKLIVE show in 2019 and has therefore entered into an agreement with the NEC to host BRICKLIVE in Birmingham from 31 October to 3 November.
The Group said that, while the move will result in greater outlay, it expects to benefit from increased revenue through ticket and commercial sales, having previously only received a content and licence fee. A new format for the event will be introduced, including half-day sessions and other new features currently not exhibited elsewhere.
Sarah Whittaker will be joining the Group as chief marketing officer at the beginning of May 2019. She will be responsible for running the NEC Show and will manage other BRICKLIVE shows and events, both in the UK and Europe. Whittaker brings a significant amount of experience to the Group, having managed BRICKLIVE events at the NEC for the previous promoter and previous to that, worked with the NEC for over five years.
David Ciclitira, the Group’s executive chairman, commented: “This marks another important development for the Group, whereby we will be promoting, managing and operating our flagship BRICKLIVE show in the UK. The NEC Show has continued to expand its offering, attracting an ever increasing number of fans. We are therefore delighted to be managing and hosting the show for the first time and believe it will have a positive impact for the Group. Sarah brings a substantial amount of event management experience and will be a fantastic addition to the LVCG team.”