Marketing budgets are showing growth in Q2, including event marketing, according to the latest IPA Bellwether Report 2017. The latest data showed that over 28 per cent of the survey panel recorded an upward revision to marketing budgets, compared to around 15 per cent that recorded a fall. The resulting net balance of +13.1 per cent was up from Q1 2017’s +11.8 per cent and the best recorded since Q3 2016. More companies are expanding their marketing budgets than reducing the...