Home TopicEvents Lakes Hospitality Show turns to Flame Concepts

Lakes Hospitality Show turns to Flame Concepts

by Murielle Gonzalez

The Lakes Hospitality Show has chosen Flame Concepts, the web solutions and online ticketing expert, to facilitate exhibition stand booking and payment. The event will take place on 7- 8 March 2018 at the J36 Rural Auction Centre.

The Lakes Hospitality Show, which has run for 43 years, had a change of key personnel and turned to Flame Concepts in an hour of need. At short notice, the show’s coordinator required a reliable digital solution to facilitate exhibition stand booking and payment.

With the help of Flame Concepts, the show was able to relaunch itself online and start to take bookings from exhibitors within just a few working days.

James Tasker, director of the Lakes Hospitality Association and proprietor of the Lamplighter Dining Rooms in Windermere, commented: “Due to circumstances beyond our control, we had to react quickly and decisively to ensure the future and success of the forthcoming trade show. From the outset, the professional and supportive manner in which we were advised by the Flame Concepts team meant that we very quickly turned the tables, against all the odds, and with their invaluable guidance and support, we were up and running in less than two weeks. This really was no mean feat from a standing start.”

Flame Concepts designed a website that enables the site visitor to quickly assimilate all the necessary information about the event, view the exhibition floorplan and details of current exhibitors and then proceed to book space if they wish to do so.

Ticketing technology has also been incorporated into the site and this will become operational once the March 7-8 event opens its visitor registrations.

Steve Bishop, MD of Flame Concepts, commented: “We were delighted to be able to assist the Lakes Hospitality Show, knowing how important a fixture in the calendar it is for many hospitality businesses in Cumbria and Lancashire.  We are sure the show will have another successful year, showcasing some brilliant businesses, products and services.”

New for 2018

As part of a brand-new agreement, the LHA is joining forces with Cumbria Tourism. The partnership will see the two-day event expand to include an even wider range of hospitality businesses, including tourist attractions, food and drink suppliers and support services such as IT technology and catering equipment.

For the first time, the show will also include a series of interactive workshops run by Cumbria Tourism aimed at giving participants a new insight into topics including digital marketing, PR and new data protection regulations.

“Our ultimate aim is to make the 2018 Lakes Hospitality Trade Show the biggest and best yet, so we can re-direct profits from the event back into the hospitality sector. Most recently, the money generated has helped to ensure that the Windermere Tourist Information Centre remained open, and we are committed to providing that practical support that the industry needs,” Tasker commented.

Managing director of Cumbria Tourism, Gill Haigh, added, “The new partnership between the Lakes Hospitality Association and Cumbria Tourism is an exciting development, which will bring a fresh dimension to an event which has continued to grow and expand over the past three decades.

“The Lakes Hospitality Association is well-regarded by businesses and we believe that working together will help us to provide the maximum impact and support that our vibrant and diverse tourism sector deserves.”

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