Kodak has hired global brand experience agency Jack Morton to create its presence at Drupa 2016. Drupa, a trade show for print and cross media solutions, will take place between 31 May – 10 June 2016 in Düsseldorf, Germany. Jack Morton will develop a new creative concept for Kodak’s brand experiences, which will be applied across its trade show marketing calendar. The first experience will be Kodak’s CES stand in January which will be followed by Drupa in May 2016.