International Confex has launched a new campaign for its 2017 edition, which will support the wider event strategy of making visitors the ‘heroes’ of the show. Named #myconfex, the marketing will now see a series of new advertising creatives, featuring adverts that focus on the everyday thoughts of visitors to the event, while others look at the aspirations of event professionals around the world. First to be featured is Nick Moss, CEO of Prysm Group with hi...