International Confex: Driving attendance to B2B events with LinkedIn advertising1st September 2021 | published by EW SHARE
For the fourth Marketing Theatre session of Day 1 at International Confex 2021, 1 September, Eleanor Bougie-Smith, head of digital at SocialB, spoke about how to harness the power of LinkedIn ads to attract target audiences to events.
Bougie-Smith said LinkedIn provided great audience targeting and was useful for breaking down audience demographics. This targeting can include location, company name, size, ...
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