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Industry comes together to deliver charity ball

by Joe Gallop

Several events companies including 73 Media and Easyfairs helped deliver a charity ball for children’s charity Taylor Made Dreams, which saw the build, graphics, AV, and production delivered for free.

The inaugural ball followed the charity’s series of meetups during the pandemic that were provided by 73 Media in a virtual format due to Covid-19 restrictions and the children’s conditions.

The ball ran on 12 November at Solomons Estate, Tunbridge Wells, with 300 tickets sold and a ‘mad hatter’ theme. It featured an introduction from patron and comedian John Bishop, an auction run by fellow comedian Tim Vine and interviews by TV presenter Natasha Kaplinsky with some of the parents who had been supported by the work of the charity.

According to 73 Media managing director Ed Tranter, the event’s work was provided entirely for free, including graphics by Bang On, the build by Exhibit3Sixty, AV by Aztec, and coordination and operational support by 73 Media. There was also a £5,000 donation to cover other costs by Easyfairs.

Matt Benyon, CEO of Easyfairs said, “When Ed told me about Taylor Made Dreams, we wanted to do everything we could to support the initiative and the life changing work of the charity. We respect everything the organisation is doing for children who most need their support at a time when tough cards have been dealt.”

Suzi Mitchell, CEO of Taylor Made Dreams, said: “The support from the events industry to help us deliver our first ball has been incredible, it made the event look magical and allowed us to deliver something we wouldn’t have been able to afford normally. We had hoped to raise £25-30k from the event and the final total was closer to £70k, this will make such a difference to the young people and the resources we can provide for them.”

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