IMEX has announced that its new event management system for 2018 will be based on EventReference, the developed by RefTech. IMEX will be extending EventReference with custom-built modules and will use it to manage all online interaction with visitors, hosted buyers and exhibitors – including all registrations, the management of hosted buyer travel and diaries, and the exhibitor directory. EventReference is an off the shelf event management tool available to event organisers o...