IFES (International Federation of Exhibition and Event Services), the global trade association representing companies involved in exhibition design, production, and event services, have relaunched the IFES Global Exchange Experience with UBRAFE, the Brazilian Union of Business Fairs and Events. The initiative, which was paused during the pandemic, is back following a memorandum of understanding (MOU) signed in late 2024, with a renewed focus on Brazil under IFES president Jorg Zeissig ...