Media 10, in partnership with the Ideal Home Show, has signed three-year media partnership deal with ITV. It aims to introduce the 116-year-old show to new audiences, and help grow the event. The show, which is Britain’s longest-running live event, attracts 200,000 visitors annually and allows them to discover the latest trends for the home, garden, food, drink and lifestyle. The partnership includes a new TV advertising campaign for the UK’s largest homes exhibition, to be ...