Media10 saw a significant increase in visitor footfall for this year’s Ideal Home Show Christmas, with a 31% rise compared to 2022, taking the total attendance to 54,792 Christmas shoppers. Ideal Home Show Christmas and The Cake & Bake Show held a packed five-day run at London’s Olympia exhibition space, running from 22–26 November. Media 10 director Rob Nathan said: “We’ve seen the events industry increase in demand as we have moved further from Covid and loc...