IBTM has revealed first details of its 2019 Association Programme, which takes place on the afternoon of 19 November – the first day of IBTM World, in Barcelona. Created in partnership with the Association of Association Executives (AAE), the programme includes eight topical sessions addressing some of the key challenges facing association event organisers. The afternoon concludes with Associations Connect, a peer-to-peer networking event, in association with ICCA.
Themes for the afternoon include; driving delegate attendance, raising sponsor and exhibitor revenue, sustainability for events and cost control. The programme includes case studies, speeches and panel sessions from some of the leading organisations in the association sector.
Speakers include Senthil Gopinath, CEO of ICCA, who will lead a session on ‘preserving the world through sustainable meetings’; Gordon Glenister, global head of Influencer marketing, The Branded Content Marketing Association, who will cover ‘how influencers marketing can help build delegate awareness and uptake of your event’; and Greg Tracz, chief executive officer, Diabetes Africa, who will run a session on ‘developing the sponsorship revenue stream for long-term benefit’.
IBTM World event director, David Thompson, in a statement said: “Working with AAE, we’ve put together a comprehensive content schedule, full of sessions that have a genuine practical application for our Association delegates. The programme is a great opportunity for Association buyers to enhance their time with us in Barcelona with targeted learning opportunities that complement the wider event schedule.”