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Hyve to launch Curated Meetings at Spring Fair

by Joe Gallop

Hyve is set to hold £99m worth of pre-scheduled meetings between buyers and brands at Spring Fair. 

Buyers from online, large retail chains and multi-store independents are set to flock to the NEC from 6-9 February as Hyve’s Spring Fair returns after a two-year hiatus. 

Following its trial at last year’s Autumn Fair,  the event will see the official launch of Curated Meetings, which are short, pre-scheduled one-to-one meetings between vetted buyers and relevant brands based on mutual interests.

Hyve’s official launch is set to see over 300 buyer meetings scheduled with an average £330,000 spend potential per buyer, with approximately 73% deals expected to close on the spot or within three weeks. 

Hundreds of businesses are to showcase 2022 trends to Spring Fair retailers and more deals are expected as trading floorspace has increased for this year.

“Spring Fair is delighted to be getting back to normal and open for business, helping to refuel retail and get the British high street thriving again,” said Julie Driscoll, divisional managing director for retail, engineering and manufacturing at Hyve Group plc.  

“We have a huge responsibility to the many thousands of businesses that rely on us as a key part of their buying and selling calendar and there is unprecedented demand from the industry to return to normal buying and networking.” 

Ian Taylor, managing director, conventions and exhibitions at the NEC, said: “We know the trade shows we host provide businesses of all sizes with the market profile, trading opportunities and face to face deals they need to grow, either back to their former economic profile, or to capitalise on pandemic gains.

“Here in the West Midlands we are at the heart of a packed trading schedule in 2022. Spring Fair, a hugely influential and significant trade show for the UK, is the first of the year in terms of driving economic growth for the retail sector.”

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