
How we measure event performance is changing, says ICE research16th October 2019 | published by EW SHARE
Corporate event organisers are now prioritising non-event related metrics as part of event performance measurement, according to new research created by ICE.
ICE is an in-house corporate events community, and the research was produced in partnership with Cvent. It was published at Cvent Connect Europe.
The report also found that seven in ten in-house corporate events organisers identify data me...
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