The arrival of e-commerce has transformed the way hotels sell rooms, and online sales have become a crucial part of the business. In this interview, WorldHotels CEO Franco Sterl talks about e-commerce trends, the threat of OTAs and the direct booking landscape. You have been in the business for the past ten years. What is the biggest change you have seen? The biggest change in the last years is related to technology and automation. Unfortunately, the hotel industry has ...