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Going continental

by Olivia Powell

The company behind The National Running Show is expanding their brand in Europe.

Raccoon Events, organiser of the EN Indy award-winning National Running Show, is going international and launching their first show in Paris, France. The National Running Show Paris will be the third in the National Running Show suite, joining its sister events in London and Birmingham, which together attract over 37,500 visitors annually. The National Running show remains the only show of its kind, providing running brands with an opportunity to exhibit to their targeted audience at the beginning of the running season. 

The event will be held at the Paris-Porte de Versailles, set in the heart of Paris, from 9-10 of January 2021. The event aims to bring together running brands, tech and nutrition and provide attendees with access to a panel of speakers including Christophe Lemaitre, Pascal Martinot Lagarde and Renelle Lamotte.

The event will share the same ethos as the National Running Show, and hopes to provide all those that attend with inspiration, practical and relevant content no matter their running level, scheduled at a time that is relevant for runners; when they start their training journey, ahead of the upcoming running season and races. 

COO at Raccoon Events, Aurore Braconnier, said: “Running has become the fastest growing segment of the sports market in France and was valued at 850m Euros last year. There are an estimated 13.5m runners in France and the market has almost doubled in the last four years, making it one of the biggest markets in Europe and a natural next step for Raccoon Events. We are a team of runners and we have built a great community of brands and experts over the last three years, who are dedicated to making running as accessible as possible regardless of ability.  

“We believe our offer is unique, innovative and that there is a real space for our event to support a growing running population, constantly looking for the latest gear and technology. France felt like a natural next step for The National Running Show brand and we have a real opportunity to reach tens of thousands of runners in our first year.”

This article recently featured in Exhibition News magazine. For more content like this, click here.

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