AUMA, the Association of the German Trade Fair Industry, has produced a new report, AUMA MesseTrend 2019, which reveals the exhibition share of marketing budgets in Germany is increasing appreciably. The acceptance of exhibitions as part of companies’ B2B marketing is a continuing trend, the report says, with more than a quarter (29%) of German companies active in the sector, keen to invest more money in their exhibition participation, both at home and abroad in 201...