
Ford chooses Facebook over autoshow for Explorer launch9th July 2010 | published by EW SHARE
USA – Ford Motor will forego their tradition of unveiling new models at trade shows, opting instead to reveal the new Ford Explorer on a Facebook page.
“Assuming this is the tip of the iceberg, what is the role for exhibitions?” asks president and founder of the International Training and Management Company, Barry Siskind, on a blog for international exhibitions indus...
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