Aimed to ignite UK interest in France via a campaign that invokes the five senses, the France Tourism Development Agency (Atout France) has launched the second phase of its £2m (US$2.8m) budget pan-European campaign titled ‘#Feel’. Laying out four seasonal stages planned for the year, and broadcast in various ways and via multiple digital platforms, ‘#Feel’s’ 2018 digital activity commenced on 29 January. Supported by the services of...