Phil Soar hears from Robert Weissman, president of Alliance Media Strategies, about how running awards is now the central theme of the trade show model in the US and how techniques for launches vary there.  My recent piece on awards garnered an unusual number of responses – not all of them friendly. Robert Weissman, a good friend of EN, gave me a follow up perspective from the USA. So I asked him how techniques for launches vary in the US and also how run...