Statistics on the exhibition industry are now widespread, which is why, with a quick Google, I can tell you that next year the industry will ‘hit a new peak above its previous peak in 2007 by about 3.5 per cent’. Thanks CEIR research. UFI’s studies, meanwhile, reveal that ‘260 million visitors per year attend exhibitions’. We’re a big deal as an industry, basically. But, while statistics are important for getting a sense of scale, ‘being there’ is when it really ...