Echo Arena Liverpool is set to double its floor capacity by hosting live events in sister venue Exhibition Centre Liverpool.
The exhibition centre will be transformed into Space by Echo Arena Liverpool, with a capacity of up to 7,000 people – almost twice that of Echo Arena.
Visitors will be able to enjoy a variety of entertainment ranging from large gigs to dance to major sporting events in the 8,100sqm venue, which features three halls.
Since opening in 2015, Exhibition Centre Liverpool has been used for large exhibitions such as MCM Liverpool Comic Con and the International Business Festival as well as conferences including Labour Party. It will now be transformed to also enable the campus – the only purpose-built interconnected arena, convention and exhibition centre in Europe – to host even more live events. It will continue to host exhibitions, banqueting and conferences.
Ben Williams, commercial director, said: “Space by Echo Arena Liverpool is the latest addition to our suite of live event layouts and complements Echo Arena, EchoTwo and The Auditorium Liverpool.
“Using the halls either separately or in combination will enable us to host many more visitors all on one level – we currently host up to 3,600 people on the floor of the arena for gigs but this can now be almost doubled in Space by Echo Arena Liverpool.
“This new configuration highlights the flexibility and versatility of our campus. We can comfortably host simultaneous events in Echo Arena, BT Convention Centre and Exhibition Centre Liverpool, ranging from entertainment to conferences to banqueting to exhibitions.”
Exhibition Centre Liverpool is set to host Gary Numan on 27 July followed by Brian Wilson presents Pet Sounds the following night.
An event is due to be announced later this week which will be the first under the new brand of Space by Echo Arena Liverpool.