Home TopicMergers & Acquisitions Easyfairs acquires Aesthetics Media

Easyfairs acquires Aesthetics Media

by Paul Colston

Global exhibition organiser Easyfairs has acquired the Aesthetics Media portfolio, which includes the Aesthetics Conference & Exhibition (ACE), the Aesthetics journal print and digital platform and the Aesthetics Awards.

With a complementary event, CCR, already in its stable, the acquisition is set to make Easyfairs the leading media provider to suppliers in the UK aesthetics sector.

“We can now offer customers a phenomenal breadth of products and unparalleled opportunities to engage with aesthetics professionals – it’s a true 360-degree offering,” said Matt Benyon, head of Easyfairs UK & Global.

“Suppliers in the sector now only need to make one phone call to one company to access the sector’s two major exhibitions, its most prestigious awards and the promotional and advertising opportunities of the industry’s top journal and digital platform. That’s an incredibly powerful, time and cost-effective proposition,” he added.

ACE is timed for Spring and aimed at healthcare professionals who practise medical aesthetics, such as dentists, doctors and nurses.

Easyfairs’ own exhibition and conference, CCR runs in the Autumn and also addresses the surgical side of the market through its longstanding partnership with The British Association of Aesthetic Plastic Surgeons (BAAPS).

The combined exhibitions, awards and publication will be managed by Easyfairs UK & Global business, with the entire Aesthetics Media team joining Easyfairs as part of the acquisition.

Jenny Claridge, commercial director of Aesthetics Media, said: “I am thrilled at the prospect of the team joining the Easyfairs family. Culturally and strategically there’s a real fit between the businesses. We both have a heavy accent on innovation, quality of product offerings and a commitment to offering fantastic customer service. The development opens up exciting new opportunities for the whole Aesthetics community; our advisors, the healthcare professionals and our customers. We are retaining the Aesthetics Media positioning, products and team but gaining the considerable Easyfairs scale of operation and its expertise in areas such as event management, digital expertise and marketing.”

Benyon concluded: “This latest acquisition demonstrates, once again, our commitment to constantly invest in and develop our core markets. Companies in the aesthetics sector often have very different approaches, products, budgets and strategies. We recognise this fact and are utterly focused on meeting all of their needs, helping them prosper and grow. We are now incredibly well equipped to do just that.”

In 2018 Easyfairs was named Belgium’s ‘Entrepreneur of the Year®’ and the company is ranked 18 in the world’s leading exhibition companies.

Easyfairs currently organises more than 218 events in 17 countries and employs 750 people and generates revenues exceeding €157m for its financial year 2017-2018.

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