The East of England Arena and Events Centre (EEAEC) has announced that Pearce Hire, providers of event production services, will be the venue’s latest sponsor. Shaun Pearce (pictured centre), managing director of Pearce Hire, explained the company’s decision to formally sponsor the venue, saying: “We believe that the region deserves to have an events venue that can compete on a national basis to draw top levels shows, events and entertainment for the people of Peterbo...