Visitors to day one of the 2023 edition of the IMEX Frankfurt meetings and events industry trade show, where doors opened on Halls 8 and 9 of Messe Frankfurt, 23 May, were met with a complete brand refresh. The new look IMEX features pastel colours and a new motif – a symbolic handshake. And Sarawak’s sponsorship of the entry ways into Hall 8 features soothin...